Keynote Speakers

Michael Bernoff
Why You Don’t Get What You Want and What to Do About It
As founder of the Human Communications Institute, a leader in the personal and professional development industry, Michael has impacted hundreds of thousands of people across the world with his programs, book, audios, videos and seminars. Michael has an unmatched natural-born talent to understand the psychology of individuals, which he will pass on to you.
This innate and highly-tuned awareness allows him to quickly perceive what makes people make the decisions they make and what makes them do what they do. Rather than breaking down walls, Michael is skilled at getting people to rapidly lower resistance in themselves and others, allowing room for progress.
Michael is the developer of Human Interaction Technology™(HIT), a powerful technology that allows people to understand unknown psychological triggers and powerful communication strategies so they can increase their charisma and influence, leaving their average life behind.
The author of “Average Sucks” Why You Don’t Get What You Want and What to Do About It”, Michael shows you how to raise your average and create the life you want… resulting in greater financial wealth, physical health and lasting confidence in all aspects of life. As founder of the Human Communications Institute, a leader in the personal and professional development industry, Michael has impacted hundreds of thousands of people across the world with his programs, book, audios, videos and seminars. Michael has an unmatched natural-born talent to understand the psychology of individuals, which he will pass on to you.
This innate and highly-tuned awareness allows him to quickly perceive what makes people make the decisions they make and what makes them do what they do. Rather than breaking down walls, Michael is skilled at getting people to rapidly lower resistance in themselves and others, allowing room for progress. Michael is the developer of Human Interaction Technology™(HIT), a powerful technology that allows people to understand unknown psychological triggers and powerful communication strategies so they can increase their charisma and influence, leaving their average life behind. The author of “Average Sucks” Why You Don’t Get What You Want and What to Do About It”, Michael shows you how to raise your average and create the life you want… resulting in greater financial wealth, physical health and lasting confidence in all aspects of life.

Kyle Scheele
Becoming an Idea Factory: How to turn yourself (and your organization) into an Innovation Machine.
If there’s one belief that is holding you back from getting the most out of your team, it’s this one: some people are creative, and some people aren’t.
That belief is based on outdated ideas about what creativity means, where it comes from, and who gets to harness it.
The truth is, creativity is a skill like any other: it can be learned.
In the same way that we teach employees how to track expenses, process invoices, and jiggle the lock just right to get into the supply closet, we can teach them how to be more creative, how to have better ideas, and how to build a culture where innovation is a natural byproduct.
Objectives:
In this talk, Kyle will:
- Inspire audience members to harness their own capacity for creativity and innovation.
- Give practical tips for how to get more (and better!) ideas out of yourself and your team)
- Share the 5 things that every idea needs
- Help you avoid common idea-killers in your organization.
Breakout Speakers

Justin Boyd
Use Future Focused Financials to Scale Your Business
Using KPIs and forecasting to isolate healthy areas and problem areas, look at different scenarios, and plan out cash flow. Why it’s important for growing businesses, and why you can’t wait to look at actual results to be successful.

JC Chanowky
$0 – $1,000,000 in Christmas Lights
How to grow a Christmas Light company to a million dollars in 5 years.

Pat Clark
The 80K Week: Breaking Through Barriers
Strategies and tools to help your sales soar!

Ryan Davis
Predictions for the Future of Digital Marketing in Home Service Companies
The digital marketing landscape is constantly evolving, and home service companies need to keep up with the latest trends to stay ahead of the competition. Our goal is to give the audience actionable things they can do on their own to get things going in terms of marketing for their businesses. In this presentation, we will explore the future of digital marketing for home service companies and make predictions about the trends that will shape the industry in the coming years. By the end of this presentation, attendees will have a clear understanding of the future of digital marketing for home service companies and be equipped with the knowledge they need to succeed in this dynamic and ever-changing industry.

Mike Dingler
Getting Off The Truck: Putting Systems In Place To Take Your Time Back
It will cover how to create an employee handbook, safety manual, and other organizational tools to run your business from the office and not the truck. It is a class recommended for anyone still in the field with less than 3 employees.

Jim DuBois
7 Systems to 7 Figures – A Step-By-Step Breakdown
This presentation will break down the 7 internal systems every service company must have to properly scale. Once identified and implementation begins, your company will be equipped with the resources to comfortably grow to 7 figures… to an auto-pilot operation, separating you from the day-to-day.
In this presentation we will go deep into these 7 systems and:
- determine what’s broken, missing, and needed in your company right now
- create the proper platform so you know what to do first, second…
- identify the revenue trigger points of what should happen when
- analyze the biggest bottleneck in your business so you can break through

Doug Gore
The Service Managers Role
The roles, responsibilities and opportunities of the service manager, in a service-related business.

Michael Grigery
The 7-Figure Service Blueprint
If you’ve ever felt stuck, lost or not sure what the next / best move to make in your business is, this presentation is for you. After coaching thousands of home service business owners, spending millions of dollars in marketing dollars and hiring hundreds of employees, Michael Grigery has documented the most common paths to success and created a blueprint to follow as you scale. As an entrepreneur, you might feel like you are alone. You’re not! Follow the path those before you have cleared and turn your goals a reality.


Fred Hodge & Christine Hodge
Hire Smart and Improve your Company Culture – Your People Are Your Business!
Your company is only as successful as the people who work in it. Engage, recognize, reward and communicate, by creating a meaningful employee experience. offer a career not a JOB! Train people well enough so they can leave, treat them well enough so they don’t want to.

Troy Howard
Learn How to Recession Proof Your Business with the Growth Formula
During this presentation you will learn 7 strategies that will recession proof your business using the proven Growth Formula. We will show you step by step how two home service businesses started during the pandemic and were able to 5X their revenues by implementing these 7 strategies in their business.

Irum Jones
Quit Making Excuses & Start Implementing
Quit on the Concept of Quitting is geared towards all business owners & leaders of a business. Designed for all levels & stages of business this workshop provides 10 key takeaways to help with personal development, business development, accountability and creating a culture of collaboration & excellence.

David Kaminski
Hire Smart and Improve your Company Culture – Your People Are Your Business!
Your company is only as successful as the people who work in it. Engage, recognize, reward and communicate, by creating a meaningful employee experience. offer a career not a JOB! Train people well enough so they can leave, treat them well enough so they don’t want to.

Paul Kassander
Water Quality and Cleaning Performance
We will cover the importance of water quality in cleaning operations and the important role it plays in providing top quality results and improving work speed. Pure water technology and the various levels of water quality required for different cleaning methods.

Anna Koehler
The Marketing Funnel
Why and how to hit your targets at each level of the marketing funnel, from awareness and engagement to conversion and repeat.
This presentation will provide a comprehensive overview of the latest trends and predictions in home service digital marketing, with a focus on the needs and challenges of home service contractors.
The presentation will cover the key trends and developments in areas such as search engine optimization, social media marketing, AI affecting marketing, and customer experience.
Our aim is to help business owners understand the benefits and opportunities of digital marketing, and how they can leverage technology to grow their business and stay ahead of the competition.
The presentation will also provide practical tips and insights on how to effectively implement digital marketing strategies and measure their impact on business success. We will teach some DIY things business owners can do to have more out of their marketing online.

Ryan Lee
How to PRICE for HUGE Profits!
I will break down 2 simple ways to sell at a premium that anyone can implement in their home service business. I will show how with just a 10% price increase, they can in most cases at 50% to their bottom line. Even if they raise their price by 10% and lose 20% of their clients, they can make the exact same amount of money and be able to take Fridays off to go to the lake, hunt, fish, (or work on their business).

AC Lockyer
No Notes, No Slides, All Message
Why do so many small businesses fail? What is that secret ingredient that they lack when it comes to becoming successful? How can the ingredients to success be so readily available and a recipe freely exists yet the end result looks so very different for so many entrepreneurs? Come spend 45 minutes with me to unlock tis great mystery and catapult your business mindset into the gear you need to truly become successful and achieve all of your life’s goals and dreams.

Jon Majak
Awaken the Beast

Tommy Mello
A1Garage
Tommy Mello started A1Garage with 50K in business debt and today he is about to cross the
$200million mark in revenue with over 650 employees in 19 states. As he grows his business, he has
done everything from sales to marketing to hiring. His experience running one of the top Garage Door
Companies in Arizona provided him with many of the answers that up-and-coming business owners
need to help them succeed.
Tommy’s advice has been regularly featured in top publications like Inc Magazine and Forbes, and he is
also the host of the weekly podcast Home Service Expert, where he interviews top entrepreneurs in the
industry to find out what made them world-class in what they do.

David Mulcahy
Create an asset with Recurring Revenue
You started a business to control your life and now you have an expensive job, let’s change that! Adding recurring revenue allows your business to become predictable, scalable and saleable. Your clients love you, why not provide them with repeat service so their property is better taken care of? Service frequencies can be monthly to annual and service can stem from washing, pest control or even pet waste management. Build a business you can rely on and scale year over year to serve your clients and your goals.

Michelle Myers
Control Freak – Perfectionism vs. EOS
What does it mean to place EOS in your service business especially if you are a control freak? How does EOS allow your team to run your business, and what affordable tools can you implement today if you want to get started?


Michelle Jeppesen & Nicole Rivera
The Freedom Formula: How to Empower Your Team to Run Your Business without You
So many business owners are trapped in “operator” mode – spending all day fighting fires and whacking moles.

Hillary Parnell
Do you still feel stuck?
In a world with endless tools, tips and resources at our fingertips, do you still feel stuck? Do you know what you need to do to move forward, but can’t seem to find the motivation (or time) to actually do it? Whether you want to live a healthier lifestyle, start a new business or simply become more productive so you can spend more time with your family, those tools, tips and resources aren’t always enough. Hillary will walk you through proven techniques to help you find the motivation to build momentum, move you forward and get you “unstuck”.

Howard Partidge
The #1 Reason Small Businesses Don’t Grow and What to Do About It.
Howard Partridge built his cleaning business from the trunk of his car into a multi-million $$$ business that is turnkey and super profitable. For the past 25 years, he has been helping other business owners transform their business into a predictable, profitable, turnkey operation. In this session you will the 10 Principles to GROW your business!

Dan Platta
The Purgatories of Scaling
How to Grow Through the Suck

Kerry-Ann Powell
Scale vs. Growth: The Balancing Act of Scaling Your Business within Your and Your Team’s Capacity
The pressure to grow and scale is palpable in the current business environment. Many small and medium sized business owners find themselves either growing significantly but not scaling. Meaning, their business is growing at the same rate as their expenses. Or they are scaling but putting an exorbitant amount of pressure on their team and on themselves, thus resulting in burnout. This balancing act can lead to frustration, exhaustion, and overwhelm for business owners.


Marvin Salcido & Morgan Knox
A quick and dirty look at Mergers and Acquisitions.
A quick dive into the world of business growth through mergers and acquisitions.

Hosam Sayed
The Small Business Toolkit for Your Home Service Cleaning Business
Providing top-of-the-line home services is what you do best – but what about when it comes to running your small business? Sometimes building the right small business isn’t something taught or something that comes naturally, and that’s where we come in. By utilizing the right software and having access to the right tools, entrepreneurs can build stronger, more efficient businesses and increase their chances of success. In this session, you will leave with practical advice and actionable worksheets to help you run an unstoppable cleaning business. We will focus on topics such as:
- Crafting a winning vision and mission
- Leveling out your business strategy
- Chiseling down your best possible service crew
- Uncovering your most important metrics
- Getting the kinks out of your sales process

Sean Stewart
Raising the floor to elevate your life!
The guide to personal accountability and creating the best version of yourself! How to win in all boxes while leading from the front of your home service business!

Oscar Wimshurst
Become Top-Rated: How Reviews and Referrals Can Double Your Revenue
Top-rated businesses win twice as many customers, making word-of-mouth one of the most effective ways to market your service business and grow revenue —but asking customers for reviews and referrals takes time you don’t have. Join Oscar Wimshurst of NiceJob and other successful small business owners in this educational session that will teach you how to earn dozens of five-star reviews and even more sales with little work.

Caleb Wininger
How winning entrepreneurs make decisions
As a small business owner, making the right call is often difficult, and sometimes scary. How can we maximize our chances for success? When it comes to making decisions and seizing opportunities, the world’s most successful entrepreneurs have one thing in common- they follow a process. In this presentation, Caleb Wininger will share an easy to follow 6-step method that owners can use to successfully evaluate opportunities and make great decisions. Packed with actionable advice and highly interactive, this is a talk you do not want to miss!

Martha Woodward
Predicting an Applicant’s Future Performance
An employee’s performance is really based on their beliefs and their personality characteristics. Assuming the newly hired employee was trained properly and has the proper resources, the new hire’s performance will now be based on internal factors. Those internal beliefs and traits can be determined pre-hire and validated post hire.